Are you an impact-oriented leader?

Join our full-service branding program to clarify, evolve and communicate your project's strategy & identity.

Are you an impact-oriented leader?

Join our full-service branding program to clarify, evolve and share your project's strategy & identity.

a well-rooted strategy

First, we’ll look at your brand with a fresh perspective and center on a core brand strategy that lasts.
Vision Statement  Brand Values Key Audience Personas
Value Proposition Competitor Audit Positioning Map

brand systems that engage

Then, we’ll craft a relevant identity and (re)design visual elements.
Naming Brand Story Personality & Tone of Voice
Messaging Architecture Visual Identity (Color, Typography, Logo…)

collaboration-ready docs

Lastly, we’ll collect all knowledge and resources to make your brand ready for the world wild web.

Brand Book  Launch Plan & Support

The Studio is designed around modularity and flexibility – we focus on your priorities to be as agile as possible and as thorough as necessary.

trusted by brave leaders

From social impact to business, we have helped awesome brands express their potential. Here’s a few case studies:

Branding VeraContent's passion for language
Brand identity for BN Apartments
Website redesign for Injoy
Podcast cover for Resetting Homo Sapiens

Spark the evolution of your brand

Are you ready to learn, work and have fun to unleash your brand's potential?

I created the Brand Evolution Studio to support founding teams and leaders in (re)designing lively brands that serve their communities and ecosystems.

Hola!

I'm Esaú Gozalo, a strategic designer and dreamer.

Working on digital design and content management for startups gave me invaluable experience...

But eventually, I felt trapped in the goals of others.

To honor my dreams, I had to take a step back and re-define my work in my own terms.

I believe the co-creation of intentional business systems can regenerate our connection to community and nature.

So I built the Brand Evolution Studio to focus on leveraging the power of brands by rooting them in common needs, ideas, and feelings.

If this resonates, I'd love to hear your story!

What's included in the Studio?

Brand Strategy Library
to crystallize your knowledge.

14+ design, strategy and coaching sessions.

Visual Identity Design
to express your brand's identity consistently.

Private cloud workspace to keep all work agile, secure and backed-up.

Lifetime access to the Studio's learning resources and community.

Is this for me?

If you...

have been skipping from tactic to tactic to reach your audience;

struggle to express the value of your project clearly and consistently;

and need to catch a breath of fresh air to reconnect with your brand...

...worry not!

you're in the right place.

a rootpath product.

take the rootpath.

A program by Esaú Gozalo

Get clarity on your branding with a free consultation

Need a different time?
Just email me at esau@rootpath.digital 🍃