case study
how Injoy brought their magic online
VeraContent is a multilingual content creation agency helping brands send the right message to global audiences.
Back in 2019, Rootpath’s Esaú got his first branding gig thanks to the trust of VeraContent’s founders. In the next few years, an ongoing collaboration flourished as he took on designing, developing and maintaining the agency’s website.
the challenge
Founded in 2016 by Shaheen Samavati, Daphne Binioris, and James Leahu, VeraContent had grown at a steady pace. By 2019, they were filling a two-story office, and were ready for their next step.
Their original logo was starting to feel dated, and there were no defined brand typographies. While their website had plenty of information, the navigation was crowded with sections, the text was hard to read at times, and the color scheme was unclear.
the solution
Months of collaborative work resulted in a full rebrand – from strategic positioning to a comprehensive identity system, including an updated logotype and a fresh color palette.
Esaú also delivered detailed brand guidelines, ensuring consistency across touchpoints as VeraContent launched the new brand.
the outcome
VeraContent’s values had been a key part of their early success. Their careful attention to detail kept clients coming back; their focus on collaboration and mentoring nurtured a strong team. The new brand made these values visible – helping Vera reach new audiences and foster trust with existing partners.
A new brand identity also led to a website redesign. Esaú was a key collaborator, taking on web design and development responsibilities for VeraContent from 2020 to 2022. During that time, he reworked the core pages and built dozens of new ones.
He helped create the company’s blog featuring podcasts, videos and articles, as well as custom content including client stories, work samples, B2B landing pages, service pages and more – all while keeping the site mobile-friendly. He also led a hosting migration, optimized performance, and wrote complete documentation of the website’s systems.
As VeraContent went fully remote, we designed brand merchandise. We made backpacks, pens, notebooks, and water bottles – all practical items to help the team work together, no matter where from.
to go far, go together
All in all, our long-term collaboration helped VeraContent express their identity with confidence, develop their online presence, land new clients, and keep their team united.
Thanks to invaluable mentoring by Daphne and James, Esaú kickstarted his entrepreneurial journey -creating Rootpath to help founding teams like them articulate their value.
